Design a Business Card That Will Generate Business

Here are a few tips on creating a business card that will generate business for you…

Chances are that a prospect is not going to need your product or service until well after they receive your card. And when they do need your product or service they probably have the business card of at least one of your competitors. That being said the objective is not to create a ‘calling card’ but a card that the receiver remembers and that tells them why they should do business with you not your competition.

A picture is worth a thousand words. Who would you hire to landscape your beautiful new home? Bob’s Landscaping Company that has a black & white card or Bill’s Landscaping Company that has the picture of a nice landscaped garden that he designed.

There is a lot to the psychology of color, color affects shopping habits. Impulse-shoppers respond to red-orange, black, and royal blue. Shoppers who plan to stick to budgets respond to pink, teal, light blue and navy. Traditionalists respond to pastels. Bolder brighter colors appeal to those with lower incomes. Higher incomes are attracted by more subtle colors.

Your business card must have a Unique Selling Proposition. Simply stated a Unique Selling Proposition differentiates you from your competition; it tells your prospects why they should do business with you versus the other guys. No, scratch that; it SCREAMS at your prospects why they MUST do business with you.

Use the back of your business card. In most cases it doesn’t cost anymore, why waste the advertising space? The back of your business card can be used in several ways. Entice your prospects to visit your business by placing an offer on the back. For example if you own a restaurant offer a free desert or appetizer.

Don’t be afraid to be creative with the design of your business card. They are very economical marketing tools with a huge ROI.

Mark Hannah
Full Color Resources
mark@fullcolorresources.com